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AI/Ban Deceptive Ads

IntroducedHouse
John BlustRepublican

Ref to the Com on Commerce and Economic Development, if favorable, Election Law, if favorable, Judiciary 2, if favorable, Rules, Calendar, and Operations of the House2025-03-13

No floor votes recorded.

This bill creates new state laws regulating artificial intelligence and synthetic media in North Carolina. It requires clear labeling of AI-generated or manipulated content in political ads, prohibits deceptive deepfakes of candidates, bans AI-generated child sexual abuse material and non-consensual intimate images, requires disclosure when regulated professionals use AI, and establishes criminal penalties and civil remedies for violations.

  • Supporters argue this bill protects voters from election manipulation by requiring disclosure of AI-generated political content, safeguards minors from AI-generated sexual abuse material, and prevents non-consensual intimate image abuse.
  • They contend clear labeling helps voters make informed decisions and the law provides necessary enforcement tools and remedies for victims while carving out protections for news, satire, and parody.
  • Opponents worry the bill's broad definitions of "materially deceptive media" and "synthetic media" could restrict legitimate speech and artistic expression, creating legal uncertainty about what counts as prohibited content.
  • They also raise concerns about enforcement challenges in determining intent, potential conflicts with First Amendment protections, and whether the definitions are clear enough for regulated professionals to comply with AI disclosure requirements.

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