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Primary Sponsor

Last Action

Re-ref Com On Appropriations/Base Budget2025-04-01

Vote Breakdown

No floor votes recorded.

Plain Language Summary

This bill requires social media platforms with over 1 million U.S. users to protect North Carolina users' personal data and prohibits using minors' data for targeted advertising or algorithmic recommendations. It establishes privacy requirements, sets protective default settings for minors, creates enforcement mechanisms through the Attorney General, and establishes a Data Privacy Task Force to monitor compliance and study social media's effects on mental health.

Arguments in Favor

• •Supporters argue this bill protects vulnerable young people from manipulative algorithms and exploitative data practices that research links to depression, anxiety, and suicidal ideation.
• •The bill gives users transparent control over their personal information through accessible mechanisms to view, correct, and delete data, while establishing default privacy settings that benefit minors.
• •Proponents believe these protections address a significant public health concern without banning social media entirely.

Arguments Against

• •Opponents worry the bill may be difficult and costly for platforms to implement, potentially affecting service quality or innovation.
• •Critics raise concerns about whether the restrictions on algorithmic recommendations could limit free speech protections and whether the broad definitions of 'personal information' and 'algorithmic recommendations' create compliance uncertainty.
• •Some argue determining age accurately is technically challenging and that enforcement against large companies may be complex and resource-intensive.