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Price Transparency Act

IntroducedSenate

Re-ref to Appropriations/Base Budget. If fav, re-ref to Rules and Operations of the Senate2026-04-28

No floor votes recorded.

This bill bans food retailers from using dynamic pricing (varying prices within the same day based on demand or personal data) and prevents anti-competitive mergers in the food industry. It also caps credit card surcharges at 2% and creates a Price Transparency Team in the Department of Justice to track and publicly report prices of groceries and utilities quarterly.

  • Supporters argue this bill protects consumers from unfair pricing practices where companies charge different prices to different people based on personal data, which disproportionately harms low-income shoppers.
  • They contend that banning anti-competitive mergers preserves competition in grocery markets, keeping prices lower and giving consumers more choices, while the price transparency reports help the public monitor inflation and hold businesses accountable.
  • Opponents argue the dynamic pricing ban may reduce efficiency and innovation in how businesses set prices, potentially leading to higher overall prices or reduced service quality for all customers.
  • They also contend that blocking mergers could harm consumers by preventing cost-saving consolidations and that the bill creates significant compliance burdens on retailers, with a $5 million enforcement cost to taxpayers that could be better spent elsewhere.

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